decisions

INBOUND MARKETING OR OUTBOUND SALES?

 

IT’S A TRICK QUESTION.

You can’t just focus on inbound or outbound lead generation anymore. Relying on one and neglecting the other is the quintessential “leaky funnel,” and puts your business at risk. It takes both inbound & outbound to build a truly effective demand generation engine for your business, and they’re actually more powerful used together than either would be apart.

Of course you have some sales and marketing chops, you wouldn’t have gotten this far without them. But are you selling full-time? A true demand generation professional?

No, you’re not – not anymore. You’re a business owner now, and being an expert at what you do is what generates demand for your services in the first place. So where is your time and effort better spent: creating kick-ass products or trying to learn new sales tools, marketing methods, and lead generation techniques?

STICK TO YOUR STRENGTHS

You should be using your limited time to focus on your customers, and improving your software, services or support, not building and managing an in-house lead gen team. That’s expensive, both in cash & time, but if you’re still handling sales and marketing yourself, you’re not ready yet. There is plenty of time to build big sales and marketing teams once you’re ready. For now though, you should partner with a company that does one thing & one thing only – help you make more money. That’s it. Here at Demand Genesis, we can help you perfect your demand generation strategy, implement it, and even run it for you. We say “Stick to Your Strengths”. You focus on doing what you do best, delivering awesome software & services to your customers and let us help you get even more of them.


funnel

DEMAND GENERATION DONE FOR YOU

 

automation

SALES & MARKETING AUTOMATION:

Define your ideal sales & marketing process, recommend software, deploy best-practice campaigns, give you actionable advice based on your analytics, and integrate it all to let you focus on what you’re good at, serving your clients.

 

lightbulb

AUTHORITY CONTENT CREATION:

Establish you as an authority in your market, the “ideas guy or gal”. Writing informative & educational content to attract more visitors. Create powerful web copy that converts visitors into prospects. Produce email campaigns to turn your prospects into customers.

 

sales

BUSINESS DEVELOPMENT & QUALIFICATION:

Need more Leads? Tired of waiting for customers to find you? Borrow our very own outbound sales team! We’ll identify potential targets for you every month, reach out to them on your behalf to schedule sales calls, then hand the fresh, hot leads over for you to close.

 


playbook

DEMAND GENESIS PLAYBOOK: THE WINNING STRATEGY

 

target

DEFINE IDEAL CUSTOMERS & PROSPECTS:

Creating a clear view of the ideal customer and most profitable market by defining geographic, demographic, psychographic, and behavioral similarities helps us locate prospects where they are most likely to be and to speak in their “language”, defining our “niche” for demand generation.

 

compass

CRAFT KEY MESSAGING:

It doesn’t matter how good your product is if you get the messaging wrong. Stories sell. But you need to know what message to deliver when. There are distinct stages a customer goes through and each require a different conversation. Are they unaware of what’s available or do they need the final data to buy now?

 

megaphone

IDENTIFY INFLUENCERS & PLAN OUTREACH:

It doesn’t matter how good your product is if you get the messaging wrong. Stories sell. But you need to know what message to deliver when. There are distinct stages a customer goes through and each require a different conversation. Are they unaware of what’s available or do they need the final data to buy now?

 

coding

DESIGN CUSTOM SOFTWARE STRATEGY:

So Many Tools. Email Marketing Software, CRM, Marketing Automation, Sales Reporting, Analytics, Prospecting, Landing Pages, there’s just so MANY choices! We’ll help you pick the right tools for the job today and tomorrow.

 


tools

DEMAND GEN PLATFORM: YOUR SUCCESS FOUNDATION

 

content-optimization

COPYWRITING & CONTENT THAT CONVERTS:

Is your copy doing it’s job? Your average web surfer has the attention & focus of an ADHD afflicted hamster on crack. Content engages your visitors and on your site. A good page doesn’t sell something. It convinces you that you need it. No one likes being sold, EVERYONE likes to buy.

 

email campaign

EMAIL CAMPAIGNS TO NURTURE LEADS:

Your prospect doesn’t care where you went to college or how many acronyms you have in your title. They want you to know what you’re talking about. Can you actually help them? Can they trust you? Email campaigns that educate your readers and shows your prospects there’s a real person on the other end. Start a conversation with your prospects, not a sales pitch.

 

tags

SOFTWARE IMPLEMENTATION & TESTING:

Setting us the software properly to get the most out of it is harder than it seems at first. “Simple” things like creating a tags hierarchy that makes sense and allows you the flexibility to change over time is a learned skill. Do you know how to create and send a broadcast, including setting up your email templates so you get the highest deliverability rates? How about setting automated links within broadcasts to track your customers behaviors and tailor your marketing efforts?

 


inbound

DEMAND GENESIS PRODUCER: INBOUND LEAD ENGINE

 

typewriter

AUTHORITY ARTICLES:

Demonstrate your Expertise and Thought Leadership by Consistently Creating Highly Relevant, Well Written Content that Educates, Informs, and Attracts Attention. You probably can’t commit the time and resources to write at that high a level that frequently, take heart. We’re your very own, expertly trained, professional, crew of authority content marketers. The best work we do is when we are a part of the team. We help you win, because we are all on the same side.

 

email

ESSENTIAL EXPERT EMAILS:

Position yourself at the center of your market by bringing together the best & brightest minds in your niche & become the “go to” source for information in your domain. Get the conversation started and put yourself in the middle. Let the market do some of the heavy lifting, we’ll provide you with well-written, engaging, highly shareable curated content every week from the leading experts in your market (and that includes you!).

 


outbound

DEMAND GEN PROSPECTOR: OUTBOUND LEAD ENGINE

 

coffee

COFFEE IS FOR CLOSERS!

We set them up, and you knock them down. No one knows your business better than you, but you should only worry about talking to qualified prospects and focus your energy on them. Let us do the hard yards. We will work on a comprehensive outbound lead generation program utilizing email & telephone prospecting. Sales in the 21st century is part psychology, part science. We plan, test, assess, and redesign our programs with a focus on what works.

 

calandar

QUALIFIED APPOINTMENTS:

Business Development is the process of organizing qualified meetings, phone appointments, or demonstrations by matching a legitimate solution to a qualified need. Our job as your business development team is to understand you, your target market, and the unique value you offer. People buy from people they like, are like them, and that they like. Another often used sales axiom is people buy from people they know, like, & trust. We have success for you by treating suspects with respect and delivering value at every possible opportunity.

 


pipeline

WHY TRUST US TO MANAGE YOUR PIPELINE?

 

analytics

MEASURABLE RESULTS:

No “fuzzy numbers” here like brand awareness or social reach. We either get you leads that convert to sales or you fire us. Results won’t happen overnight and are different in every case, but we will agree on a reasonable timeframe BEFORE we start working with you.

 

contracts

CONTRACTS ARE BULLSHIT:

No Contracts or Forced Annual Subscriptions. We Produce a ROI or You Fire Us. Our Goals are Aligned. Hey does this sound familiar? Demand Genesis was created with a few core beliefs but none is stronger than the belief that forcing long term contracts as a retention strategy is bullshit. We won’t lock you in. Our aim is to work with businesses that we can have a meaningful impact on.

 

research

PROFIT FROM OUR EXPERIMENTS:

We are in the trenches everyday, scrapping & scraping, learning lessons the hard way. We perform literally thousands of “touches” a month (and growing). This isn’t theoretical, but daily practical experience we can share. Our pain is your gain!


 

IS YOUR CALENDAR FULL? KNOW YOU COULD SELL MORE IF YOU COULD JUST FIND THE RIGHT PROSPECTS?

Discover how to GAIN new customers faster, RETAIN existing clients longer, and OBTAIN market leadership. Sales & Marketing Automation, Authority Content Creation, Inbound and Outbound Lead Generation. Delivering the right message, to the right person, at the right time.

I Want More Customers